Four Ridges Must Be Destroyed

New findings for today: Four Ridges Must Be Destroyed

I stumbled upon this page whilst browsing through YouTube and never got to figure out what the site was all about. A horror flick? A video game?

No and no, it is a creepy CREEPY website promoting a... milkshake.

The site is a somewhat subtle focus on the product's new features which are "thicker, slower, better".

Now I am really not the milkshake type, but I do am very impressed with the whole clever and creative idea behind all this!

The campaign was developed by a London-based advertising agency, Grey London.